Reliance expands trading area by 50% for non-food & general merchandise chasing higher margins

Reliance Retail, India's largest retailer, is expanding its non-food and general merchandise trading area by 50% in grocery stores to boost margins. This move supports its hyper-local e-commerce platform Jiomart. The company aims to double its business in the next 3-4 years and is focusing on premium segments as disposable incomes rise.