Vertiver Leads Nukkad Natak Workshop at PAU to Promote Regenerative and No-burn Agriculture Ahead of Crop Residue Burning Season

Ludhiana (Punjab) [India], September 14: Theater directors, bhand performers, folk singers and actors, agri scientists, educationists and behavior change experts, gathered at Punjab Agriculture University (PAU) today for a highly immersive Nukkad Natak artists capacity building workshop. The training was conducted by Vertiver, a behavior change organization whose multi-disciplinary team has worked on climate action and natural resource conservation for over a decade. Vertiver conceptualized and developed the natak script through deep behavioral research in Punjab's villages, weaving into it a narrative that nudges farmers to adopt regenerative agriculture practices by highlighting their connection to soil, water, air and health.