Asda axes 40 products from popular range loved by bargain hunters
ASDA has axed 40 items from a popular range loved by bargain hunters.
The supermarket chain has confirmed some products from its budget-friendly Just Essentials range are no longer available to buy online.
A spokesperson for the company said the changes were implemented earlier this year.
While they didn’t share a detailed list of the products that have been axed online, they stressed that customers can still buy more than 200 items from the range on its website.
They added that the full range of products is available in Asda stores.
An Asda spokesperson said: “Whilst Just Essentials is one of the largest value ranges on the market, like any retailer, we regularly review and adjust that range to reflect customer shopping habits.
“As a result, we removed some Just Essentials products from Asda.com earlier this year.”
The supermarket first launched Just Essentials in May 2022 to replace its budget-friendly Smart Price range.
Products available as part of the range include fresh meat, fish and a selection of fresh produce.
Customers can also buy bakery items, frozen food and cupboard staples at bargain prices.
The range also includes essential household products such as washing up liquid and toiletries such as shampoo and conditioner.
When the range launched, Sam Dickson, vice president Asda brand and propositions at Asda, said: “Nine out of ten of our customers have told us they are concerned about the cost of living crisis, with 44% of them saying they’re actively looking for ways to make their grocery budget go further.
“We’ve developed Just Essentials by Asda to offer our customers the same value they know and love from our Smart Price range, but across a much larger and more diverse range of products, and with a bold brand that is hard to miss.
“Our mission is to meet all household needs through Just Essentials by Asda, and ensure that families can enjoy nutritious food, no matter their budget.”
Currently, as part of the Just Essentials range on Asda.com you can buy 40 bin liners for £1.33, 500ml of washing up liquid for 55p, tissues for £1.20 and toilet cleaner for 55p.
You can also get four lemons for 65p, a pack of mushrooms for 80p and a beef steak for £1.89.
The range also includes ready meals such as sweet & sour chicken and rice, macaroni cheese, spaghetti bolognese and cottage pie, all costing £2.21.
Customers can also get breakfast items such as muesli for £1.89 and skimmed long life milk for 69p.
How to save at Asda
Shop the budget range
Savvy shopper Eilish Stout-Cairns recommends that shoppers grab items from Asda’s Just Essentials range.
She said: “Asda’s budget range is easy to spot as it’s bright yellow! Keep your eyes peeled for yellow and you’ll find their Just Essentials range.
“It’s great value and I’ve found it has a much wider selection of budget items compared to other supermarkets.
Sign up to Asda Rewards
The savvy-saver also presses on the importance of signing up to Asda’s reward scheme.
She said: “Asda Rewards is free to join and if you shop at Asda you should absolutely sign up.
“As an Asda Rewards member, you’ll get exclusive discounts and offers, and you’ll also be able to earn 10% cashback on Star Products.
“This will go straight into your cashpot, and once you’ve earned at least £1, you can transfer the money in your cashpot into ASDA vouchers.
We’ve previously rounded up the best supermarket loyalty schemes – including the ones that will save you the most money.
Look out for booze deals
Eilish always suggests that shoppers looking to buy booze look out for bargain deals.
She said: “Asda often has an alcohol offer on: buy six bottles and save 25%.
“The offer includes selected bottles with red, white and rose options, as well as prosecco. There are usually lots of popular bottles included, for example, Oyster Bay Hawkes Bay Merlot, Oyster Bay Hawkes Bay Merlot and Freixenet Prosecco D.O.C.
“Obviously, the more expensive the bottles you choose, the more you save.”
Join Facebook groups
The savvy saver also recommends that fans of Asda join Facebook groups to keep in the know about the latest bargains in-store.
Eilish said: “I recommend joining the Latest Deals Facebook Group to find out about the latest deals and new launches in store.
“Every day, more than 250,000 deal hunters share their latest bargain finds and new releases.
“For example, recently a member shared a picture of Asda’s new Barbie range spotted in store.
“Another member shared the bargain outdoor plants she picked up, including roses for 47p, blackcurrant bushes for 14p and topiary trees for 14p.”
Earlier this week, we reported that Asda is braced for a nightmare before Christmas as it switches its IT system at the busiest time of the year.
The chain is racing to ditch the tech used by former owner Walmart in a bid to avoid paying to keep using it.
But it risks disaster if the new IT — which covers shelf prices, stock, tills and scanners — goes wrong at its most lucrative period.
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