With sales in the slow lane, car companies ramp up September discounts

Carmakers are increasing discounts to attract buyers and clear inventory as sales remain sluggish. Discounts have risen to 12-14% of the average selling price from 10-12% in August. Models like Mahindra's Scorpio Classic and Honda's Amaze sedan see significant discount hikes. The trend is ahead of the Shradh period, which may further impact sales.