AI won’t replace marketers—but it will make their jobs easier

A 10-step guide to how artificial intelligence can revolutionize marketing and PR work.

Like so many industries, the marketing and PR landscape has already been affected by the rise of artificial intelligence. AI can enhance both sectors, making it easier to develop campaigns, and to evaluate those ideas’ effectiveness. AI won’t replace your marketing team, though: AI makes mistakes and gets things wrong, and should be treated as a tool—not a replacement.