Report: Update on Tottenham’s search for a stadium naming rights partner

TBR Football reveal that Tottenham continue to price out interested parties by demanding a huge fee for their stadium naming rights.

Tottenham Hotspur Stadium opened in 2019

It has been over five years since the Tottenham Hotspur Stadium opened but the club are yet to find a naming rights partner for the 62,850-seater stadium.

It was previously reported that Spurs had held talks with the likes of Google, Uber, FedEx and Amazon about potentially being the naming rights partner (The Times).

However, those talks seemingly did not progress and it does not appear as if the club are particularly close to striking a deal with anyone at the moment.

Spurs have priced out any interested parties

Football Finance expert Kieran Maguire previously told Football Insider that Daniel Levy will still be confident of finding an appropriate naming rights partner, suggesting that Spurs are looking for a long-term deal.

However, TBR Football now say that so far, the Tottenham chairman has priced out anyone who has shown interest.

The publication explains that the Lilywhites supremo initially wanted a deal worth more than £20m per year, which no one has expressed a desire to pay.

Spurs Web Opinion

If Tottenham really wanted to find a naming rights partner, they would be able to strike a deal relatively quickly, albeit for perhaps a slightly lower fee than they wanted.

One suspects that the club are quite happy to continue with the generic name ‘Tottenham Hotspur Stadium’ as the club’s brand accrues all the benefits when the venue hosts non-footballing events.

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