Weetabix confirms it has axed one of its ‘best’ cereals leaving shoppers ‘heartbroken’
WEETABIX has confirmed it has axed a popular cereal flavour leaving shoppers “genuinely gutted”.
The cereal maker confirmed to The Sun it has discontinued a flavour of its popular wheat biscuits that fans have branded “the best”.
Lyle’s Golden Syrup Weetabix hit shelves in April 2022, but have now been dropped just two years later.
Shoppers have been left bereft after spotting they are missing from shelves.
Hundreds of fans responded to a post on one Facebook group, where Weetabix confirmed to a customer the cereal was no longer being made.
One said it “was the best one” and another that it “explains why I can’t find it anywhere” adding they were “gutted”.
A third person commented: “My son was heartbroken he loved these.”
Posting on X, another said: “No mate, I’m genuinely gutted that Weetabix seem to have discontinued the Golden Syrup version.
“I have them every day mixed with the normal ones.”
Another complained: “Is there anywhere that I can get the Golden Syrup Weetabix from now?
“This is the second time they have disappeared from the shelves and I am heartbroken.
“Every morning I had a mixture of two normal and two Golden Syrup’s – the perfect combination and now they’ve gone.”
A Weetabix spokesperson said it was “proud of its broad range of nutritious and tasty Weetabix cereals, and regularly review the line up in response to changing tastes and requests from our fans”.
They added: “We want to thank all our fans for their brilliant support and hope they can enjoy new favourites from Weetabix Original, Chocolate, Banana flavour, Oatibix, Protein, Minis Chocolate or Fruit and Nut.”
The company stopped making Golden Syrup Weetabix this summer, but it’s still available to buy in some places as it can take time to clear remaining stock.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are a number of reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for an alternative that’s cheaper, especially when costs are rising in order to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away, but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
Ocado is selling a 24-pack for £3.70, though you’ll pay delivery on top. Amazon is selling the same size pack for an eyewatering £17.
Other shoppers on Facebook have shared a nifty hack for recreating the cereal by simply adding Lyle’s Golden Syrup to the original version.
One said “just buy plain Weetabix & some golden syrup” while another added “just put golden syrup on them. Was doing it before they were even a thing.”
It’s not the first time in recent months shoppers have been left disappointed after finding out their favourite cereal had been axed.
Last month, Kellogg’s confirmed it had discontinued Coco Pops Rocks leaving customers gutted.
One online user said: “Plssss bring them back. Will pay good money.”
Another commented “I miss Coco Pops Rocks” while a third added “bring back Coco Pops Rocks”.
It came just days after The Sun revealed Kellogg’s had scrapped All Bran Golden Crunch.
Retailers and manufacturers regularly discontinue products from shelves if they are in low demand to keep up with trends or push new products instead.
In other retail news, Home Bargains has confirmed it will close its branches for three days over the festive period.
Plus, Aldi’s sell-out winter gadget to avoid putting the heating on is returning to shelves in days.
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