I gave Kim Kardashian the name for Skims – it’s now a billion dollar company and I haven’t received a penny
A WOMAN has claimed she gave Kim Kardashian the name of her shapewear brand.
Georgia Preston says she chose to ‘shoot her shot’ and message Kim Kardashian directly with a new name for the brand in July 2019 following backlash for initially calling the brand Kimono.
Despite sending Kim a message with the name Skims she says she hasn’t received a penny for it.
The initial name was met with criticism of cultural appropriation and saw the reality TV star re-launch the brand on September 10 under a new name – the one Georgia suggested.
The 31-year-old from Leeds messaged Kim on Instagram and said: “You will probably never see this, but think you should re-name Kimono ‘Skim’ as in to skim the body – and obviously has Kim in the name x.”
Georgia, who is a marketing manager admits the brand added an ‘s’ to the end but says her initial suggestion was discussed on an episode of Keeping Up With The Kardashians in season 17.
Now the company is reportedly worth $4 billion and Georgia says she wouldn’t say no to a few free body suits for suggesting the name.
She revealed: “I must have known they’d scrapped the initial name.”I remember being in bed one night and it just came to me and I thought ‘oh that would be a really cool name’.
“Then I was like ‘why don’t I just DM her? What have I got to lose? She’s probably never going to see it but I think it’s a cool idea so why not slide into her DMs?’
“She used to say she used Twitter as a bit of a sounding board for all of her business deals and ideas back in the day. I thought it was worth a shot and sent it.
“It’s something I’ve always spoken about with friends and laughed about ‘God imagine if she did see that’.
“With it being the anniversary of SKIMS announcing the re-brand and as a Kardashian fan I thought it would be a fun story to post.
“I’ve seen since I wasn’t the only one who thought it.
“I think it’s a fun thing that I could have played a part [in naming it], it’s cool to think I at least had the same idea.”
She went on to say she was stunned when she saw the new name and thought it was cool she may have had a hand in it.
Georgia continued: “Working in marketing and advertising it’s always a good feeling when you see one of your ideas be the one that comes to life or the one that people resonate with.
Celebrities in Skims
The billion dollalr company has become a cult-favourite among citizens and celebs, here we look at the celebs who have modelled for the brand.
- Kim Kardashian – The founder of Skims and a frequent model for the brand.
- Kylie Jenner – Kim’s sister and a well-known media personality and entrepreneur.
- Kendall Jenner – Another one of Kim’s sisters, who is also a highly successful model.
- Kourtney Kardashian – The eldest Kardashian sister has also been featured in Skims campaigns.
- Khloé Kardashian – Another sister who has modelled for the brand.
- Megan Fox – The actress has appeared in Skims advertisements.
- Kate Moss – The iconic British model has modelled for the brand.
- Rosalía – The Spanish singer and songwriter has been featured in Skims campaigns.
- Addison Rae – The social media influencer and actress has modelled for Skims.
- Amelia Gray Hamlin – The model and actress has been featured in Skims campaigns.
- Rumer Willis – The actress and singer, daughter of Bruce Willis and Demi Moore.
- La La Anthony – The television personality and actress.
- Jodie Turner-Smith – The British actress and model.
- Madison Bailey – The actress known for her role in “Outer Banks”.
- Teyana Taylor – The singer, actress, and dancer.
- Sabrina Carpenter – the newly crowned Queen of Pop.
- Charlie XCX – Tbhe singer’s Brat summer included posing for the brand.
“But usually it’s on a much smaller scale in my day-to-day work. To think of something like that it’s like ‘wow’.
“People were really getting behind it and kept commenting. If I get a few free bodysuits out of it I’ll take it, I would never say no.”
Georgia’s LinkedIn post reads: “Five years ago, on 26th August 2019, Kim Kardashian announced SKIMS to the world – a now billion-dollar company.
“But before that the shapewear brand was announced under another name that immediately came under fire.
“As someone who is fascinated with branding, and the Kardashians, I thought up an idea too good not to share, so I chose to shoot my shot and slide into Kimberly’s DMs.
“My delivery could have been more eloquent, but I was clearly eager to share my brain wave and perhaps felt a bit silly for messaging the multi-millionaire, now billionaire, business woman who no doubt had a top-tier team around her taking care of it.
“To me it was obvious, shapewear skims the body, and you can’t spell skim without ‘Kim’. Yes, I suggested ‘Skim’ not ‘Skims’, but fans will also recall an episode in Season 17 of KUWTK where Kim and her team debated over Skim vs Skims, so it was once on the table.
“Do I think Kim read my message in July 2019 and I inspired the whole re-brand? Maybe.
“Do I think Kim or Emma Grede will see this and hit me up for more ideas? Probably, definitely not.
“Do I think the SKIMS team will see this post and send me free SKIMS to say thank you? A girl can dream.
“No profound LinkedIn takeaway from this, just fun to imagine I played a part in creating a household name.”