Campbell Soup is changing its name and shifting focus to other packaged food
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Campbell’s is focusing on 16 top brands across its meals and beverages and snacking division including Goldfish, V8 beverages, and Prego sauces.
Campbell Soup is dropping “soup” from its name to become “The Campbell’s Company,” CEO Mark Clouse said on Tuesday, a pivot symbolizing the company’s shift to its other packaged food such as jarred sauces like Rao’s and Goldfish snacks.