Amazon Is Quietly Bringing Ads to Rufus, Its Gen AI Search Engine 

Amazon is starting to plug ads into generative AI. Sponsored ads--Amazon's core search ad format--could start appearing in placements for Rufus, according to Amazon Ads' product releases for September. Rufus is Amazon's seven-month-old shopping assistant that uses gen AI to help people find products within Amazon's mobile app. Rufus is a chatbot that can answer...