This Diwali, quick comm comes bearing gifts; platforms partner FMCG brands for special packs, offers, ads

Quick commerce companies are collaborating with FMCG brands like Parle, Mondelez, and ITC for the festive season. They are aiming to boost inventory levels by 60% and offer special packs and promotions on chocolates, sweets, dry fruits, and cookies. The platforms are also partnering with consumer electronics companies for kitchen appliances and personal care products.