Chelsea tread new tyre sponsorship with China’s Linglong
September 10 – Premier League side Chelsea have unveiled global tyre manufacturer Linglong Tire as their new official global tyre partner on a multi-year deal.
In January the west London club announced that Japanese tyre company Yokohama would end its sponsorship with the club. That relationship had been running since 2015 and had included a five-year £200 million deal as the main shirt sponsor that ended in 2020.
As part of the new partnership with Linglong,
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