IAAPA Expo Europe 2024 showcases innovation in attractions industry

The IAAPA Expo Europe 2024, set to take place in Amsterdam from September 23 to 27, is the premier event for professionals in the attractions and leisure industry across Europe, the Middle East, and Africa. Held at the RAI Convention Center, the expo will feature over 650 exhibitors across a sprawling 18,500 sqm tradeshow floor, offering participants a chance to explore the latest innovations in the industry. This year’s event will focus on cutting-edge technologies, sustainable practices, and enhanced guest experiences for sectors like amusement parks, water parks, museums, and family entertainment centers (FECs).

Key highlights include educational sessions covering trends like sustainability, networking opportunities, and keynote speeches from industry leaders aimed at sharing insights and strategies for future growth. Attendees will also enjoy performances celebrating Dutch culture at the opening ceremony, blending tradition with the latest industry developments.

IAAPA Expo Europe 2024 is not only a hub for showcasing innovations but also an important venue for knowledge sharing and industry growth. The event will feature expert-led seminars and educational sessions covering critical topics such as sustainability, digital transformation, and enhanced guest experiences. These sessions are designed to equip operators and stakeholders with the tools and insights necessary to adapt to the ever-evolving demands of the global leisure and attractions market. With a focus on long-term business sustainability, attendees will also explore strategies for revenue diversification and personnel development, helping businesses remain competitive in the future.

IAAPA Expo Europe is expected to attract a diverse group of participants, including decision-makers, suppliers, and developers, providing a unique platform for networking and collaboration across the industry.

Embed’s Participation

As one of the exhibitors, Embed will present its latest SaaS solutions for the family entertainment market. With its Mobile Wallet, the only Apple and Google-certified FEC solution, Embed is expected to showcase how its innovations, like contactless payment systems and the STATS dashboard, enhance profitability and guest experiences. Additionally, Embed will offer free cost-saving analyses for operators to help them optimize payment processing and increase revenue. This is part of their commitment to enhancing FECs’ operational efficiency.

For those involved in the leisure and attractions space, the IAAPA Expo Europe 2024 is an essential event for discovering new opportunities and advancing business strategies.

The article IAAPA Expo Europe 2024 showcases innovation in attractions industry first appeared in TravelDailyNews International.