NFL Kicks Off 2024 Season With Huge Ratings Win

The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings. Viewership for the NFL kickoff game Thursday night averaged 48.9 million, according to AdImpact. (ADWEEK) Including some 4.6 million streaming impressions, NBC's coverage of...