Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders - The Associated Press
- Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders The Associated Press
- Brian Niccol, Starbucks’s new CEO, has a “messianic halo” The Economist
- Former Chipotle CEO Brian Niccol Starts at Starbucks This Week. How Quickly Can He Turn It Around? The Motley Fool
- New Starbucks CEO Brian Niccol Used a Confident 5-Word Phrase to Help Him Get the Job. It's a Lesson in Emotional Intelligence Inc.