2024 TIAA Big Ten Mens Basketball Tournament Sets New BTN Viewership Record - Big Ten Network

The 2024 TIAA Big Ten Men's Basketball Tournament set a new viewership mark on the Big Ten Network, averaging 674,000 viewers across eight broadcasts. That audience surpassed the 2022 men's basketball tournament average of 672,000 to become No. 1 in network history. Additionally, Friday's quarterfinal matchup between Illinois and Ohio State delivered 1,126,000 viewers, making [] The post 2024 TIAA Big Ten Mens