YouTube Studio adds new website visits goal for promotions

YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly to their websites while growing their channel’s audience and video views.

Why we care. This update makes it easier for you to turn video views into website visits, helping to promote products or services directly from your channel. By targeting specific countries and languages, you can streamline ads for optimal results.

The details: 

• Creators can set up video promotions within YouTube Studio by choosing from three goals: audience growth, video views or website visits. 
• Ads appear in formats like Shorts, in-feed, and skippable in-stream, labeled as “Sponsored.” 
• It’s important to note that any engagement from these ads doesn’t contribute to YouTube Partner Program eligibility.

Bottom line: The new website visits goal gives creators an easy-to-use tool for expanding business footprint beyond YouTube.