DTC and staples snapped up, FMCG cos are gunning for snacks now

The Indian FMCG sector is witnessing a surge in mergers and acquisitions, with Britannia reportedly in talks to acquire Kishlay Foods. This trend follows previous acquisitions of DTC startups, spice makers, and now snack companies. Major players like ITC, Dabur, and Tata Consumer Products are leading the charge, driven by competitive intensity and limited organic growth opportunities.