Colman’s axes kitchen cupboard essential leaving shoppers devastated
SHOPPERS have been left devastated after Colman’s axed one of its kitchen cupboard essentials.
The maker of mustard and other sauces confirmed it is no longer making its Season & Shake Mediterranean Chicken Seasoning Mix.
One eagle-eyed customer noticed the product was missing from supermarket shelves and contacted Colman’s on X, formally known as Twitter, to find out more.
They said: “@ColmansUK hi, has this item been discontinued? Can’t seem to find it in any supermarket at the moment.”
The British condiment company quickly replied and confirm the seasoning mix was no longer being made.
Colman’s said: “We can confirm our Colman’s Season & Shake Mediterranean Chicken Seasoning Mix has been discontinued. We are so sorry for any disappointment.”
The product came with a baking bag and a seasoning mix which customers could use to cook chicken conveniently at home.
The food item usually cost £1.25 in places like Sainsbury’s and Tesco.
Colman’s told The Sun it is “always reviewing products and ranges to reflect changing shopper habits”.
They added: “As making ‘fakeaways’ at home continues to be a huge hit with our shoppers, we’re focusing on bringing new and exciting products and flavours to our meal makers range and as a result, will no longer be making Colman’s Season & Shake Mediterranean Chicken Seasoning Mix.“
The company is still selling a range of other seasoning packets such as a Chilli Con Carne mix and a Cottage Pie Mix.
It comes as customers have had to wave goodbye to a number of supermarket classics this year.
Chicago Town recently ceased production of its Ham and Pineapple pizza, in a blow to lovers of the controversial topping.
Kellogg’s also axed it All Bran Golden Crunch.
The popular breakfast item consisted of crunchy wheat bran and mixed cereals pieces with a caramel flavour.
It offered as a sweeter alternative to its Original All Bran, which remains in stock.
Food manufactures can sometimes discontinue items if they are not selling well or if they want to introduce a new products.
M&S recently axed its popular Colin the Caterpillar in a jar from shop shelves.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
The cake jars landed on the supermarket shelves in 2021 with fans hailing it “a tiny pot of joy.”
The treat consisted of layers of chocolate sponge, Belgian chocolate sauce and chocolate ganache topped with a mini white chocolate Colin face in a convenient packaging.
Nestle also axed its fan favourite Yorkie orange bars last year,.
Howevver, shoppers were able to pick up bars this year as retailers looked to clear stock.
The limited edition bars were launched in 2021 when orange chocolate was all the rage.
Around the same time Dairy Milk orange bars were also launched, following Cadbury‘s orange Twirl in 2019.
But Yorkie’s flamed-coloured version, along with Dairy Milk’s, have both now been scrapped, with loyal buyers left demanding its return.
Responding to the news on X, one fan who claimed to have bought 500 of them said: “Why on earth has it been discontinued?! It’s ten times better than Terry’s chocolate orange!”