How #BookTok made the Kindle the internet’s latest obsession

The term “Kindle accessories” has racked up over 7.9 billion views on TikTok, as readers compete to create the coziest reading set-up.

Move over Stanley cup,  the humble e-reader is the latest TikTok obsession. Self-proclaimed “Kindle girlies” are decking out their e-readers with stickers, accessories, and remote-control page-turners. Gone are the days of curling up with an old-fashioned paperback—thanks to the burgeoning #BookTok subculture, e-readers are the new “It” accessory.