Tiffany and Co debuts Bone cuff in new campaign

Tiffany and Co has unveiled the Elsa Peretti Bone cuff as part of the With love, Since 1837 campaign.

This new piece coincides with the 50th anniversary of Elsa Peretti’s arrival at Tiffany & Co. in September 1974.

The With love, Since 1837 campaign, which debuted earlier this year, is a “celebration of love, craft and heritage”.

The campaign reveals the “untold stories behind the House’s most definitive jewellery collections”.

To commemorate the designer’s 50th anniversary, Tiffany and Co has debuted special creations through the course of 2024 and into 2025.

It has reissued some of the designer’s most beloved icons with exceptional gemstones and in bold scales, including unique pavé diamond Bone cuffs.

The Bone cuff design is sculpted to conform to the left and right wrists and the floating hand gestures upward, paying homage to Peretti’s “quintessential poses when she had a career in modelling”.