Tom Brady’s $200 million NFT startup Autograph relaunches without NFTs

In an exclusive conversation with the Autograph team, we get inside the strategy of the newly redesigned app that’s less about collecting and more about media.

In 2021, Tom Brady cofounded one of the world’s hottest startups. Autograph was an NFT platform that, amongst other offerings, promised to digitize the real signatures of athletes like Simone Biles to juice the value of virtual collectibles. The company raised more than $200 million alongside an advisory team that included a range of talents, from Apple SVP Eddie Cue to tennis star Naomi Osaka, and penned a multi-year deal to provide NFTs to ESPN.