Marks & Spencer give their underwear line a very saucy makeover with Ann Summers-style briefs & bras
IT IS the trusted high-street store women have bought their undies from for generations.
But Marks & Spencer has given its lingerie line a saucy makeover for this year’s autumn/winter collection, which lands in stores and online tomorrow.
Designs that would not look out of place in boutique chain Agent Provocateur are in the new range, with cut-out briefs, sheer bodies and chained bras on offer from £8.
Elsewhere, other highlights from the new collection include £199 burnished gold leather trousers.
The revamp comes after demand for the store’s lingerie lines helped fuel its 9.4 per cent jump in revenues to £13.1billion last year.
One in two British women now owns an M&S bra and 20million bras and 60million pairs of knickers were sold last year alone, making the store the No1 UK retailer for lingerie.
And this year the company unveiled its hit 200-way bra designed to be worn under virtually every kind of neckline, from £24.
It has styles that appeal to Gen Z as well as the loyal customer base.
The move to bolder designs comes since the appointment of ex-Topshop fashion director Maddie Evans, head of womenswear at M&S since 2021.
She said: “It’s not about age, it’s about attitude.”
Here, we sample some of the new designs.