I Tried Blake Lively’s New Haircare Line on My Curls—I’m Pleasantly Surprised
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If your TikTok FYP wasn’t flooded with Blake Lively sound bytes these past few weeks, were you even on the app? It’s safe to say Lively didn’t win over the public with how she handled promotional appearances for It Ends With Us. But nestled between junket clips and red carpet Q+As was user commentary regarding her new Blake Brown hair brand (conveniently launched amid the movie press tour).
Based on what I saw pop up about Blake Brown, I wasn’t too sold on the brand. People had various complaints, but it was more about their own hair experience versus anything actually problematic about the products. As someone who has covered the haircare space extensively since 2019, I’m very aware that haircare isn’t one-size-fits-all. One product that works for me could have a completely different outcome on my mom’s strands, for example.