New TV ad for Capital Breakfast featuring music artists launches

A new TV ad for Capital Breakfast featuring music artists including Sabrina Carpenter, Billie Eilish, Ed Sheeran and Stormzy has launched.

The ad, which is part of a wider campaign, will premiere today on ITV1 and ITVX, All4, Sky, Meta, YouTube and TikTok.

The campaign showcases the conversation that happens every morning on Capital Breakfast, a chat that everyone is invited to join!

The new TV ad opens with Jordan North revealing that when he was a child, he believed that all cats were female, and all dogs were male! The mic is then passed to artists and listeners across the UK to ‘join the chat’, reacting to Jordan’s revelation and sharing the things they too believed as children.

Jordan North says: “This ad is next level! We’ve got some of the biggest names on the planet joining in and we can’t wait for everyone to watch it.

“We’re always so excited for everyone to join the chat with us every morning as we love hearing stories from our listeners – they help make the show what it is!

“We’re bringing the best vibes to kickstart your day, so make sure you’re tuning in – trust me, you don’t want to miss out!”