College football is entering its branding era

Get ready to see more advertiser logos on college football fields—some of them flashier than others.

As the college football season kicks off in earnest this weekend, fans will be adjusting to a number of new aspects of the game, including a 12-team championship playoff, unprecedented conference realignment, radio communication between coaches and quarterbacks, and even a two-minute warning. But the change that ultimately might prove most noticeable to the viewer will be writ large across the playing field itself: advertiser logos.