It was meant to be about confidence and looking sexy. But now the distraught ex-owner of Australia's most famous lingerie brand has slammed new owners' 'devastating' new lows: 'It's like a death'

She was the mastermind founder behind provocative lingerie chain Honey Birdette, but after selling the brand in 2021, Eloise Monaghan says she is 'devastated' her life's work has been destroyed.