Nike’s Paralympics Ad Shows Competitors, Not Participants, With a Fierce Winning Mentality

Nike launched the latest stereotype-busting ad around the 2024 Paralympic Games, making it clear that the athletes involved have an eye-of-the-tiger mindset. The 30-second spot, with a soaring Beethoven soundtrack and loads of action shots, gets its narration from renowned wheelchair fencer Bebe Vio. "They say that just being here is winning--participating is winning," Vio...