Why Brand Loyalty Takes a Backseat for American Car Buyers

In a recent survey by Statista Consumer Insights, almost half of Americans said that they were likely or very likely to change their car make on the next possible occasion. Consumers appeared more loyal to their primary bank, smartphone brand, mobile carrier, home and car insurance as well as internet provider, with only around 30 percent saying they were likely to make a switch when it was next possible. At 27 percent, the internet provider was the least likely to be changed. You will find more infographics at Statista As part of the same survey,…