Why Omnicom is betting on Big Advertising

Troy Ruhanen, CEO of the newly announced Omnicom Advertising Group, says scale and size is about innovation, not consolidation.

One of the world’s largest advertising holding companies has decided to lean into its size and scale. Omnicom recently announced a reorganization of its agencies into the Omnicom Advertising Group (OAG), which will include global networks BBDO, DDB, TBWA, as well as Goodby Silverstein & Partners, GSD&M, Merkley & Partners and Zimmerman.