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2024

Jeremy Allen White Is Thirst-Trapping for Calvin Klein Again

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Photo: Mert Alas/Calvin Klein

Jeremy Allen White has moved to Los Angeles. At least, that’s what’s happening for the Jeremy Allen White character in the Calvin Klein Universe. Back in January, the brand and the actor collaborated on a massively successful undies campaign, the theme of which was Looking Good in New York City. Now, for their second go-around, the theme is But in L.A. You Can Have a Backyard. A compelling argument to be sure, and one made more compelling by how good White looks in his Calvins.

This campaign is more focused on denim, as you can tell by the way White emerges from a pool in jeans and a denim vest. You know, that classic Cali vibe. White himself told GQ that he’s “very much a jeans guy” and that he was inspired by this campaign to incorporate more denim-on-denim looks into his life. “I don’t care what people say — I think denim-on-denim is always going to look cool,” he told the magazine.

Photo: Mert Alas/Calvin Klein

And you know what? He does look cool. Congratulations to White and the whole CK team for yet another campaign that had people writing horny Instagram comments first thing in the morning. Mission accomplished!

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