Japanese Pioneer plans to scale up biz with Indian automakers for future

Japanese car audio and entertainment system maker Pioneer on Tuesday said it is eyeing partnerships with automakers in India as part of its future growth strategy.

The company globally works with various automakers as a supplier of automotive items like infotainment systems, speakers etc.

In India, however, the company's focus till date has been primarily on the aftermarket business.

"In India, honestly, so far in the last 16 years, the focus was never on the OEM side, and which I would say, is a major shift.

"So, going forward, one of the main growth agendas is going to be getting established in the OEM (original equipment maker) world," Pioneer India MD Aniket Kulkarni told PTI in an interaction.

The partnerships with automakers is going to be one of the focus areas going forward, because in terms of growth, it has huge potential, Kulkarni stated.

He noted that the company is already in talks with various automakers but declined to share details.

"So, there are very active pro