Brazilian E-commerce Flourishes, Domestic Platforms Outshine Foreign Competitors

Brazil’s e-commerce revenue surged by 18.7% in early 2024, reaching R$160.3 billion ($28.86 billion), according to NielsenIQ Ebit’s report. Despite this growth, Brazilian shoppers reduced their purchases on international sites like AliExpress, Shein, and Shopee from January to June. Those who continued buying did so more frequently, indicating a shift in shopping habits. The percentage […]