Fintech firm Pop hits monthly run rate of 1 million UPI transactions in two months

​​Pop has reached more than 1.5 million transactions since its launch. The app's UPI rewards, via Popcoins, are merchant-funded and can be redeemed to buy products from direct-to-consumer (D2C) brands in categories such as beauty, personal care, electronics, fashion, and home goods - all housed within the Pop app.