“Wrong Direction”: Linear TV Advertising & Original Productions’ Future Bleak, Ken Ziffren Warns

Linear TV advertising and original production are falling fast, and don’t expect sports to save the industry, Ken Ziffren said today. “On the whole, the combination of  online and social media viewing, on the revenue front will not increase consumer spend,” the famously circumspect Ziffren Brittenham LLP co-founder warned the Beverly Hills Bar Association in […]