44% of automotive customers ready to switch to EVs, research shows

Although about 44% of automotive customers say they are ready to buy an electric vehicle (EV) as their next vehicle, 46% remain unsure, while 10% say they will definitely not buy an EV, according to technology and consulting firm Accenture Song venture and business building EU auto lead Jens Wages. He was speaking at ‘The Future of Auto Retailing in SA Thought Leadership Roundtable’ in Johannesburg on August 23, where he revealed that, although customers were increasingly open to the possibility of an EV future, a “chasm” still remained in migrating the automotive market towards more sustainable options.