Want Gen Alpha to Rate Your Brand? Make Sure You’re Fluent in Millennial, Too

In August, YouTube leapfrogged Netflix to reclaim the No. 1 spot in the annual 100 Coolest Brands for Kids and Teens list, compiled by specialist kids and family insight agency Beano Brain. This week on Yeah, That's Probably an Ad, Helenor Gilmour, director of strategy for the business (a sister brand of the eponymous comic...