5 Marketing Lessons From the ‘It Ends With Us’ PR Saga

As in many break rooms around the world, the film It Ends With Us has taken my team of multi-generational, diverse, and wickedly smart staffers down a rabbit hole of questions, comments and strong responses. My 16-year-old daughter's rave review of the film eventually brought me to the TikTok storytimes and Instagram detectives sleuthing out...