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2024

What's eating up Kellanova's India Business?

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In India, Kellogg started its first manufacturing plant in 1994. Its second unit opened in 2016, followed by a research and development centre to develop breakfast products for India and other emerging markets in the Asia-Pacific. Four years ago, the company that globally relies on western style breakfast options, launched Indian options including upma in select markets to widen its consumer base, a strategy which has not worked yet.