‘Cosy season is here early’ beam Primark shoppers as ‘cute’ £8 must-have arrives in stores
IF you’re on the hunt for some new cosy sleepwear, Primark might have just the thing.
Shoppers have already been raving about the retail giant’s silky sets and viral boyfriend PJs in new colours after spotting them this week.
With colder nights on the way, it’s time to pop the shorts and vest tops to the back of your pyjama drawer.
And long sleeved nightwear to get us through autumn and winter are starting to fill the shelves again.
In a TikTok video, Primark showed off some of the new nightwear items available.
Staff at the Sauchiehall Street branch in Glasgow gushed: “Cosy season is here early.”
They showed shoppers new adorable fleecy sets featuring teddy bears and the slogan “doing the bear minimum” – the perfect mantra for rainy autumn nights.
And Primark fans have hailed the cute £8 pyjamas as a must-have buy.
One beamed: “Omg they’re so cute.”
A second wrote: “The first ones.”
A third simply wrote: “Need.”
Meanwhile, a fourth cried: “Why is our Primark not like this???”
The store’s clip has racked up more than 33,000 views, as workers shared clips of other new sleepwear buys.
New fluffy dressing gowns are up for grabs, as well as hot water bottles and fleecy oversized hoodies – with one featuring a sweet love heart design.
And the bargain store has got footwear covered too, with new double strap fluffy slippers in gorgeous autumnal colours including orange, beige, blush and a pale yellow.
Primark bosses said: “Name something harder to resist than a pair of fluffy slippers?
“Fashioned with two straps and a faux fur composition, these slippers are the go-to house shoes this season!”
And the sleepwear collection isn’t the only new release by the clothes shop.
They recently featured their new kids range, which included items for boys and girls up to the age of eight.
Parents shared their excitement that a beloved cartoon character was featured in the release.
Bluey fans rushed to their local Primark to pick up the unisex clothing featuring the famous puppy.
One impressed mum also praised the quality of the items, comparing them to Zara.
Why is Primark the place to go for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.
- They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They “do very little advertising”
- While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
- And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.