Indian OTT universe grew 14% to 547 million in 2024: Ormax

According to the Ormax OTT Audience Report, 2024 saw a 14% increase in the Indian OTT audience, driven by a 21% rise in AVOD users. SVOD saw a slight decline. India has 99.6 million active paid subscriptions with fewer platforms per user. Smartphones remain the dominant device for viewing content.