Athletic leap in deals: Brands race to bask in Olympic limelight; endorsement value rockets for Phogat, medallists

After Vinesh Phogat missed an Olympic medal by just 100 grams, her endorsement opportunities have surged, with 15 brands seeking to sign her. Her endorsement fee has jumped to ₹1 crore per deal annually, up from ₹25 lakh. Phogat, who previously endorsed Nike and Country Delight, is now joined by other standout athletes like Neeraj Chopra and Manu Bhaker.