Pernod Ricard plans to triple revenue by next decade; launches two new premium whiskies

Pernod Ricard India announced the launch of two premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. This move is part of their strategy to triple revenue over the next decade by focusing on premiumisation and innovation in the Indian market. The company aims to leverage its strong market position.