Man City deliver dairy deal with Yili in China
August 20 – Premier League holders Manchester City have agreed a new regional partnership with Yili which will see the Chinese dairy products producer become the club’s official dairy partner on a multi-year deal.
The agreement will make Manchester City branding and player profiles visible across Yili Group products in territories including China and Southeast Asia. The partners will also collaborate on content creation and campaigns targeted at the club’s growing number of fans in the region.
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