Thirteen years after the breakup, Honda overtakes former partner to become the new Hero

Honda Motorcycle & Scooter India has overtaken Hero MotoCorp in wholesale dispatches from April to July. Honda recorded 18.53 lakh units compared to Hero's 18.31 lakh units. Urban demand for scooters and mid-to-premium motorcycles and incomplete rural recovery contributed to this shift. Nonetheless, Hero remains ahead in retail sales figures.