Marketers can support DEI efforts with financial literacy

As diverse consumers increase their buying power, marketers have an opportunity to create brand loyalty.

As much as I believe in diversity, equity, and inclusion (DEI) initiatives as a driving force for business and society, the reality is that in the aftermath of the last few years, many marketers in corporate America are fatigued by the concept. While I don’t agree with them, I believe DEI—as a term—has become a catch-all for anything involving underserved communities.