Happy meals not making Indians happy anymore? McDonald's, Burger King & other QSR brands losing their mojo in India

Interest in international quick service restaurant (QSR) chains like McDonald’s, Burger King, and Pizza Hut is waning among Indians, prompting these brands to focus on value offerings to attract customers. The rise of modern food brands backed by venture capital and the popularity of food delivery platforms like Zomato and Swiggy have intensified competition, making it harder for global QSR giants to draw in diners.