Sephora Marketing Strategy: 6 Tactics To Makeup A Beauty Empire

Published January 24, 2023 / Updated June 5, 2024Imagine you walk into a store, and out of the corner of your eye, you spot a handful of complimentary samples. Obviously, you sprint to try out the products. But where did this concept come from?Sephora.Sephora pioneered the idea of testing out products before making a purchase. Now, the company is a leading beauty chain in countries around the world, with over $10 billionin revenue annually.With over 340curated brands, you’ll blush at the variety of personal care and beauty products that Sephora offers. Sephora continues to build an empire that can only be attributed to its marketing strategy.Table of ContentsSephora HistorySephora Product Mix6 Sephora Marketing Strategies To ReplicateSephora HistoryAfter working for years with his parents in the soaping industry, Dominique Mandonnaud found the secret to his successful business when he opened his perfume shop, Shop 8, in August 1970. Shop 8 established the concept of “try before you buy...