How this Montana gas station chain is using traffic data to build a mini empire of local hotels

Town Pump, known by locals for its ubiquitous red-and-blue signs, is capitalizing on Big Sky Country’s unique allure among American road-trippers.

Filling up the gas tank before or after a night at a chain hotel is a pretty common one-two punch for road trippers. One Montana-based company is capturing this dynamic with an expanding number of hotels that are often a stone’s throw from one of its hundreds of gas stations.