Consumption to revive in coming qtrs, e-commerce to drive growth: Bata CEO

Terming "sluggish consumption" as "temporary", leading shoemaker Bata expects a revival in coming quarters, helped by festive season demand and retail expansion, according to its India Managing Director and CEO Gunjan Shah.

The company expects e-commerce, which is now a "profitable and viable business, to be its growth driver as it has been expanding online sales through its portal and channel partners.

Besides, Bata as part of its strategy to attract new generation buyers is also investing in store renovations to become more appealing and trendy and in new relevant products with affordable propositions to increase its play further. Young buyers account for around 40 per cent of its transactions.

Moreover, it would also expand its apparel range to 200-plus stores from 70 stores at present. It will also add 13 exclusive outlets of its athleisure Brand Power' to take the total count to 15 by the end of 2024, said Shah.

The company is also investing in technology transformation on ...